Lakeshore News, News Around the World

Alice in Dairyland to Do Christmas Tree Cutting Ceremony Tuesday

The Wisconsin Department of Agriculture, Trade and Consumer Protection invites media professionals to join 70th Alice in Dairyland Crystal Siemers-Peterman and Adams County students when Siemers-Peterman helps cut down a Christmas tree to mark the start of the 2017 Christmas tree season. The event will be held Tuesday, Nov. 14, 1 p.m., at Ginter Tree Farms, 1884 County Rd N, Friendship WI 53934.

A group of Adams County fifth-graders will spend the day with Alice in Dairyland learning about Wisconsin agriculture and the Christmas tree industry at Ginter Tree Farms, a family-owned Wisconsin farm producing cut-your-own and fresh-cut Christmas trees, and wreaths, garland, and boughs. Additional education stations will also be hosted by the Adams County DNR and FFA chapter.

The Christmas tree cutting by Alice in Dairyland is held each year on a different Wisconsin tree farm. The annual tree-cutting is sponsored by the Wisconsin Christmas Tree Producers Association.

Alice in Dairyland is a contract employee of DATCP and serves one year as Wisconsin’s agricultural ambassador educating media, students and communities about the state’s $88 billion agriculture industry. This event will be one of many in the next several months leading up to the selection of the 71st Alice in Dairyland May 17-19, 2018 in Adams County.

Wisconsin is the nation’s fifth-largest Christmas tree producer, with an annual harvest of more than 600,000 trees valued at more than $16 million. There are more than 850 Christmas tree farms in the state, covering more than 23,600 acres.

Community Events, Lakeshore News

Adams County to Host 2018Alice in Dairyland Contest

Adams County will host the 71st annual Alice in Dairyland Finals events in May 2018. Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) Secretary Ben Brancel made the announcement Saturday during the Finale event for the selection of the 70th Alice in Dairyland in Brown County.

Agriculture provides more than 13 percent of the jobs in Adams County, and more than $171 million in economic activity. That amounts to more than 17 percent of the county’s total economic activity. The county consistently ranks among the top five in Wisconsin in the production of potatoes, sweet corn and snap beans. Compared with 3,079 U.S. counties, Adams County is nationally ranked in the top 25 for value of harvested vegetables. Horticulture also contributes to the county’s agricultural diversity, largely through the sales of Christmas trees and greenhouse, nursery and floriculture products.

Alice in Dairyland is a communications professional who works to educate the public about Wisconsin agriculture. Each year, a new Alice is selected from a group of candidates during a month’s-long public job interview, and, each year, a different county hosts the finals. Crystal Siemers-Peterman of Cleveland, Wis. will start work June 5 as the 70th Alice.

Throughout her year, Siemers-Peterman will attend numerous events in Adams County to promote its agricultural industries and the events leading up to the selection of the 71st Alice in Dairyland, which will take place May 17-19, 2018.

The annual Alice in Dairyland interview process includes the three-day finals event each May, as well as a two-day briefing event several weeks earlier. These events include press conferences, agribusiness tours, interviews with local media and speeches. Some of the final interview events are open to the public and include opportunities to showcase local businesses and products.

Learn more about the Alice in Dairyland program at https://datcp.wi.gov/Pages/Growing_WI/AliceInDairyland.aspx

Lakeshore News, News Around the World

New Alice in Dairyland

Congratulations to Crystal Siemers-Peterman of Manitowoc County, Wisconsin’s 70th Alice in Dairyland.

Siemers-Peterman will begin as Alice June 5.  As Alice, Siemers-Peterman will work as a communications professional for the Wisconsin Department of Agriculture, Trade and Consumer Protection. Her job will be to educate the public about the importance of agriculture in Wisconsin.

Siemers-Peterman was chosen after three days of final interview events in Brown County. The events included agribusiness tours, speeches, a public question-and-answer session, and media interviews.

 

Lakeshore News, News Around the World

New Alice in Dairyland to Be Selected

The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) invites media professionals to join the 70th Alice in Dairyland candidates on agricultural tours and during two final interview events that are open to the public.

  • Thursday, May 11
    • 2:15-3:45 p.m. – Greenleaf Landscaping (horticulture), 6919 Co Rd PP, Greenleaf, WI.
    • 4-5:45 p.m. – Wayside Dairy (dairy), 3603 Wayside Rd., Greenleaf, WI.
  • Friday, May 12
    • 8:-9:30 a.m. – WinField United (seed company), 1465 Bylsby Ave., Green Bay, WI.
    • 5:00-6:00 p.m. – Social Hour; 6:00-7:00 p.m. – Dinner*; 7:00-8:00 p.m. – Discussion Panel, Green Bay Botanical Garden, 2600 Larsen Rd., Green Bay, WI.
      During the Discussion Panel session, candidates will discuss randomly selected topical Wisconsin agriculture subjects. The event is designed to mimic knowledge Alice in Dairyland needs to know as Alice attends events and interacts with the public throughout the year.
  • Saturday, May 13
    • 5-7:30 p.m. – Finale Social Time (5-6:30 p.m.) and Finale Banquet* (6:30-7:30 p.m., SOLD OUT), Lambeau Field Atrium, 1265 Lombardi Ave., Green Bay, WI.
    • 7:30-9 p.m – Finale Program and Selection of the 70th Alice in Dairyland, Lambeau Field Atrium, 1265 Lombardi Ave., Green Bay, WI. Candidates will give final presentations; the host county for 2018 will be announced; and the event will culminate in the announcement of the 70th Alice in Dairyland.
    • 9:15 p.m – Media Interviews and Reception, Lambeau Field Atrium, 1265 Lombardi Ave., Green Bay, WI. Individual interviews with the 69th and 70th Alices will be available to the media following the program.

*Meals require advance purchase of a ticket: Discussion Panel dinner (6-7 p.m., Friday), $15; Finale Banquet (6:30-7:30 p.m., Saturday, SOLD OUT), $30. All other events, including tours and the program portions of both the Discussion Panel and Finale Event are free to the media. Contact Ellery Gulbrand at 920-434-0669 or kgulbrand@att.netv for tickets.

Community Events, Lakeshore News

Application Deadline Approaching for Alice in Dairyland

Alice in Dairyland is one of the most widely recognized communications professionals in Wisconsin agriculture. Her job is to educate Wisconsin children and adults about the value, economic impact and future of the state’s $88 billion agricultural industry.

Those interested in applying for the job as Wisconsin’s 70th Alice in Dairyland have until Monday, Feb. 6, to submit application materials to the Wisconsin Department of Agriculture, Trade and Consumer Protection.

Alice in Dairyland works with television, radio and newspaper professionals to share information about Wisconsin agriculture. She gives public speeches, takes industry tours and makes many classroom presentations. She must be able to develop and execute marketing plans and develop professional relationships with industry professionals. She must be able to learn and retain information about the diversity of Wisconsin agriculture and be able to tailor that information delivery to diverse audiences.

Applicants should have considerable knowledge or work experience with Wisconsin agriculture; at least three years of experience, education or training in communications, marketing or public relations; public speaking experience and a willingness to attend an extensive number of work-related events on evenings and weekends. Applicants must be female, Wisconsin residents and at least 21 years old.

This one-year, full-time contractual position starts June 5, 2017. The position holder will be headquartered in Madison and travel extensively throughout the state. The annual salary for Alice in Dairyland is $45,000 and includes holiday, vacation, and sick leave as well as use of a sponsor-provided vehicle for official business. Reimbursement is provided for an individual health insurance premium up to $450 a month, as well as professional travel expenses.

To apply, submit a cover letter, resume, three professional references, and summary of qualifications to DATCP by 4:30 p.m. Monday, Feb. 6, 2017. Application materials are available at https://datcp.wi.gov/Pages/Growing_WI/BecomingAlice.aspx.

Qualified applicants will be invited to a preliminary interview in Madison in mid-February. Top candidates will be required to attend the two-day program briefing and press announcement March 16-17, and the three-day final interview process during which the new Alice will be selected May 11-13 in Brown County.

Questions regarding the position or application process can be directed to Alice in Dairyland Program Director, Ti Gauger at 608-224-5115 or Ti.Gauger@wisconsin.gov

Lakeshore News, News Around the World

Alice in Dairyland Accepting Applications

The Wisconsin Department of Agriculture, Trade and Consumer Protection is accepting applications for the 70th Alice in Dairyland, Wisconsin’s agricultural ambassador. Application materials are due Monday, Feb. 6.  In this highly visible and fast-paced position, the 70th Alice in Dairyland will cultivate relationships with various television, radio and print media outlets across the state; write and deliver speeches at large and small events; and utilize social media to tell the stories of Wisconsin agriculture. Additional duties include developing and executing marketing plans, delivering educational presentations, and networking with industry professionals. Alice must also learn and retain information about the diversity of Wisconsin agriculture and be able to tailor that information to educate both urban and rural audiences.  Alice in Dairyland is an honored guest and speaker at many notable Wisconsin events, including State Fair, World Dairy Expo, county fairs, dairy breakfasts, conferences and more. She completes hundreds of television and radio interviews each year, and has a daily presence on multiple social media platforms. This public relations position serves as a premier spokesperson and is ideal for a professional woman eager to step into the limelight to promote Wisconsin agriculture.

“As Alice, I’ve had the unique opportunity to not only market Wisconsin agricultural products, but also learn about the diverse industry,” said Ann O’Leary, 69th Alice in Dairyland. “Whether it is traveling to an aquaculture farm, or visiting a classroom, each day has brought something new and exciting.  On top of it all, I have networked and honed skills that will translate well into a future career in communications and public relations.”

Applicants should have considerable interest in Wisconsin agriculture; at least three years experience, education or training in communications, marketing, education, or public relations; and public speaking experience.  Applicants must be female, Wisconsin residents, and at least 21 years old.

This one-year, full-time contractual position starts June 5, 2017. The position holder will be headquartered in Madison and travel extensively throughout the state. The annual salary for Alice in Dairyland is $45,000 and includes holiday, vacation, and sick leave as well as use of a sponsor-provided vehicle for official business. Reimbursement is provided for an individual health insurance premium up to $450 a month, as well as professional travel expenses.

To apply, submit a cover letter, resume, three professional references, and summary of qualifications to DATCP by 4:30 p.m. Monday, Feb. 6, 2017. Application materials are available at https://datcp.wi.gov/Pages/Growing_WI/BecomingAlice.aspx.  Qualified applicants will be invited to a preliminary interview in Madison in mid-February. Top candidates will be required to attend the two-day program briefing and press announcement March 16-17, and the three-day final interview process during which the new Alice will be selected May 11-13 in Brown County.  Questions regarding the position or application process can be directed to Alice in Dairyland Program Director, Ti Gauger at 608-224-5115 or Ti.Gauger@wisconsin.gov.

Lakeshore News

Brown County to Host 2017 Alice in Dairyland Finals

Brown County will host the 70th annual Alice in Dairyland Finals events in May 2017. Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) Secretary Ben Brancel made the announcement Saturday during the Finale event for the selection of the 69th Alice in Dairyland in Dodge County.

Agriculture provides more than nine percent of the jobs in Brown County, and more than $4.6 billion in economic activity. That amounts to more than 15 percent of the county’s total economic activity. The county consistently ranks among the top 10 in Wisconsin for total number of dairy cows, total value of agricultural products sold, value of livestock and poultry products, value of milk from cows, and corn for silage. Compared with 3,079 U.S. counties, Brown County is nationally ranked in the top 35 for value of milk from cows and corn for silage.

Alice in Dairyland is a communications professional who works to educate the public about Wisconsin agriculture. Each year, a new Alice is selected from a group of candidates during a month’s-long public job interview, and, each year, a different county hosts the finals. Ann O’Leary of Evansville will start work June 6 as the 69th Alice.

Throughout her year, O’Leary will attend numerous events in Brown County to promote its agricultural industries and the events leading up to the selection of the 70th Alice in Dairyland, which will take place May 11-13, 2017.

The annual Alice in Dairyland interview process includes the three-day finals event each May, as well as a two-day briefing event several weeks earlier. These events include press conferences, agribusiness tours, interviews with local media and speeches. Some of the final interview events are open to the public and include opportunities to showcase local businesses and products.

Learn more about the Alice in Dairyland program at http://datcp.wi.gov/Business/Alice_in_Dairyland/\

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Community Events, Lakeshore News

Alice in Dairyland Finals Coming Up in Watertown

The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) invites media professionals to join the 69th Alice in Dairyland candidates on agricultural tours and during two final interview events that are open to the public.

  • Thursday, May 5
    • 10:45-Noon – Seneca Foods Tour, 500 S. Clark St., Mayville, WI. NOTE: No photos will be allowed inside the plant. Pants and closed-toe shoes required. No jewelry.
    • 12:30-1:30 p.m. – Westphal Tour, 912 Kings Dr., Brownsville, WI (working lunch stop – complimentary lunch provided).
  • Friday, May 6
    • 8:15 to 9:30 a.m. – Jung Seed Company Tour, 335 S. High St., Randolph, WI.
    • 10 to 11:15 a.m. – ANIMART Tour, 1240 Green Valley Rd., Beaver Dam, WI.
    • 2:00-3:15 p.m. – United Cooperative Tour, W9710 Co Rd D, Beaver Dam, WI. Please meet near the Grain Office onsite to board bus with candidates for a driving tour of facilities.
    • 6:00-7:00 p.m. – Social Hour; 7:00-8:00 p.m. – Dinner*; 8:00-9:00 p.m. – Discussion Panel, Barn at Windy Pine, W11747 Buss Lane, Waterloo, WI. During the Discussion Panel session, candidates will discuss randomly selected topical Wisconsin agriculture subjects. The event is designed to mimic knowledge Alice in Dairyland needs to know as she attends events and interacts with the public throughout the year.
  • Saturday, May 7
    • 4:30-6:30 p.m. – Finale Social Hour and Banquet*, Turner Hall, 301 S. 4th St., Watertown, WI.
    • 7:00-8:30 p.m – Finale Program and Selection of the 69th Alice in Dairyland, Watertown High School, 825 Endeavour Dr., Watertown, WI. Candidates will give final presentations; the host county for 2017 will be announced; and the event will culminate in the announcement of the 69th Alice in Dairyland.
    • 8:30 p.m – Media Interviews and Reception, Watertown High School, 825 Endeavour Dr., Watertown, WI. Individual interviews with the 68th and 69th Alices will be available to the media following the program.

*Meals will require advance purchase of a ticket. Discussion Panel meal (Friday), $15; Finale Banquet (Saturday), $25. All other events, including tours and the program portions of both the Discussion Panel and Finale Event are free to the media. Contact Becky Paris at 608-224-5115 or Rebecca.paris@wisconsin.gov for additional details.

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Lakeshore News

Counties Sought for 2018 Alice in Dairyland Finals

Organizations interested in promoting their county’s agriculture industry and other businesses are encouraged to consider hosting the 71st Alice in Dairyland Finals in May, 2018.

The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) is accepting bids from a Wisconsin county or counties to host the event. Local economic development organizations and agriculture promotional organizations are encouraged to consider this opportunity to welcome to their county visitors and media professionals from around the state.

Each year, a different county hosts the Alice in Dairyland selection. The planning process begins at least a year in advance, including scheduling the current Alice to attend events in the county monthly to promote the finals and learn more about the impact of agriculture on that county. In mid-March, the host county holds a press conference to officially announce the top candidates for the position of 71st Alice in Dairyland. The hosting process culminates in a three-day Finals event in which the new Alice is selected.

During these three days, the top candidates tour agribusinesses, give interviews with local media, hold a discussion panel for the public and finish with the Finale event in which a new Alice is selected. The discussion panel and Finale events are open to the public as ticketed events and include opportunities to showcase local businesses, agri-tourism and other county highlights.

“Our partnership with the Alice in Dairyland program has been an enjoyable and rewarding experience. We have been able to showcase Dodge County agriculture with the help of Teyanna Loether, the 68th Alice in Dairyland during 2015-16, and hosting the 69th Alice in Dairyland finals has provided an opportunity for our local agricultural community to work together as a team,” said Robert Kaiser, co-chair of the 2016 Alice in Dairyland Finals Steering Committee. “This team effort extended beyond members of our various Alice in Dairyland Committees and included the many businesses that support agriculture in Dodge and surrounding counties.”

Alice in Dairyland is a communications professional whose main focus is to educate the public about Wisconsin agriculture. This year’s selection of the 69th Alice in Dairyland take place May 5-7 in Dodge County.

Learn more or download an RFP at http://datcp.wi.gov/Business/Alice_in_Dairyland or by contacting Alice in Dairyland Manager Becky Paris at 608-224-5115 or Rebecca.paris@wisconsin.gov.

Proposals are due by May 31, 2016. Submitted proposals may also be considered for 2019 and 2020 host county selection.

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Community Events, Lakeshore News

Tickets Available Now for Alice in Dairyland Finals

alice2016Members of the public are invited to be in attendance for the selection of the next Alice in Dairyland – and meet the candidates and the next “Alice” in person – during Alice in Dairyland Finale events May 6-7 in Dodge County.

Tickets are on sale for several events which will culminate in the selection of the 69th Alice in Dairyland, Wisconsin’s official agricultural ambassador.

Friday, May 6: Social Hour, Dinner, and Discussion Panel Your ticket gets you the chance to interact with the Alice in Dairyland candidates during a social hour, enjoy dinner and observe as they showcase their knowledge of Wisconsin agriculture during a discussion panel. The event begins at 6 p.m. at The Barn at Windy Pine in Waterloo. Tickets are $15.

Saturday, May 7: Social Hour, Banquet, Finale/Selection

The 69th Alice in Dairyland is selected this evening. Join the candidates for a social hour and banquet at Turner Hall in Watertown beginning at 4:30 pm. Following the meal, proceedings move to Watertown High School at 7 p.m., where the six candidates give their final speeches prior to the selection of the next Alice in Dairyland. Tickets for the banquet are $25 and also include the finale program. Tickets for just the program are also available for $5.

The evening will also include comments by Teyanna Loether, the outgoing 68th Alice in Dairyland, and numerous former “Alices” also are expected to be in attendance.

Learn more and order tickets at aliceindairyland.com/tickets.

This year’s Alice candidates are: Jenna Braun, Mayville; Victoria Horstman, Sparta; Kristin Klossner, New Glarus; Ann O’Leary, Evansville; Emily Selner, Denmark; and Joanna Wavrunek, Denmark.

Alice in Dairyland is Wisconsin’s official agricultural ambassador. She travels the state to teach rural and urban audiences of all ages about Wisconsin’s $88.3 billion agriculture industry. She gives media interviews, speaks to groups at community events, visits schools and uses social media to help consumers understand the diversity and economic impact of Wisconsin agriculture and the nutritional benefits of its agricultural products.

The candidates will be participating in agribusiness tours and media interviews around Dodge County, May 5-7. Follow the events on Twitter and Facebook at #69thAlice.

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