Lakeshore News, News Around the World

New Campaign Tries to Draw Young Professionals to Wisconsin

The Wisconsin Economic Development Corporation (WEDC) has launched a $1 million marketing campaign to encourage young professionals in the Chicago area to consider living and working in Wisconsin.

The campaign, which places an emphasis on reaching millennials via popular social media platforms they use every day, began this week and runs through June 30. It includes ads on social media platforms such as Facebook, YouTube, Instagram, Pandora, and popular mobile phone apps.

The unprecedented campaign is part of the state’s comprehensive efforts to attract and retain talented workers in Wisconsin to meet the workforce demands of today and tomorrow. It marks the first time the state has embarked on a paid media strategy aimed at talent attraction.

“Wisconsin’s strong economy has resulted in the lowest unemployment levels in decades and a record labor participation rate, which means it’s more important than ever to attract and retain a strong talent pool,” said Governor Scott Walker. “WEDC’s strategic investment delivers the message to Chicago millennials that Wisconsin offers unlimited opportunities for personal, professional and business success.”

Key elements of the digital campaign include:

  • paid social media posts aimed at users ages 21 to 35 within a 25-mile radius of downtown Chicago
  • Facebook ads using the new “Canvas” platform and video-enabled Instagram Stories
  • audio and video ads for the same targeted audience streaming on Pandora and YouTube
  • geotargeted mobile ads on popular websites and apps
  • application ads that dynamically calculate commute times and cost-of-living comparisons; and
  • paid search advertising on Google and Bing search engines.

The campaign conveys the central idea that Wisconsin is “more you.” Here you can be more, mean more, create more impact and have more, making Wisconsin a better fit for you. To drive this point home, specific ads contrast life in Wisconsin with that in Chicago, highlighting the state’s shorter commute times, lower cost of living, lower taxes and numerous recreational, social and cultural opportunities.

The campaign also includes national social media ads launching in February that will encourage out-of-state alumni from Wisconsin colleges and universities to consider returning to the state.

“This non-traditional marketing campaign has been strategically designed to reach these individuals on the platforms and devices they use every day,” said Tricia Braun, deputy secretary and COO of WEDC. “Whether they’re checking Instagram, watching videos on YouTube, listening to their playlist on Pandora or waiting for their train, young professionals in Chicago will become more aware of all our state has to offer them, and may see that Wisconsin is a better choice for their career and lifestyle.”

Braun said the campaign targets those who wanted the urban experience but have since become disillusioned with the daily challenges of a large metropolitan area such as Chicago and may not know much about Wisconsin.

“We recognize that it is common for millennials to seek opportunities in urban areas such as Chicago, but after a period of time many of them want to move away from the hassles of big-city living,” she said. “However, our research has shown that individuals living outside of Wisconsin have a very limited perception of the opportunities – both career and lifestyle – that are available in our state.”

The campaign also includes:

  • ads on the interior and exterior of Chicago Transit Authority “L” trains;
  • posters at selected health clubs in downtown Chicago;
  • ads on drink coasters at downtown bars and restaurants; and
  • sponsored posts on Facebook and LinkedIn encouraging out-of-state alumni of Wisconsin colleges and universities to consider returning to the state.

WEDC also has redesigned its InWisconsin.com website to better demonstrate Wisconsin’s many business and lifestyle attributes to business leaders and people looking for the best place to pursue their passions.

The new site employs the latest online design and user experience standards, including stunning videos, beautiful photography, compelling data and powerful testimonials that underscore how good life is in Wisconsin. Each region of the state has its own information-rich page built in collaboration with local and regional economic development partners. The site is built to convert “shoppers” into “buyers,” with home search options and job search functionality powered by the Wisconsin Department of Workforce Development’s Job Center of Wisconsin.

Business and young professional leaders throughout the state are applauding the initiative as a way to help address Wisconsin’s workforce challenges.

“The time is now to be proactive – instead of reactive – about our state’s talent needs,” said Angela Damiani, CEO of NEWaukee, a social architecture firm and organizer of the annual YPWeek series of events for young professionals. “This is an exciting and progressive approach to attracting those just across the state’s border and perhaps looking for an ideal lifestyle. The campaign speaks to the value propositions the next generation of talent seeks.”

“To ensure continued growth in Wisconsin’s economy, we must work together to fill the talent pipeline and develop innovative ways to make young professionals outside our state aware of the personal and professional opportunities that exist here,” said Wilson Jones, president and CEO of Oshkosh Corp. “This new initiative will help ensure that message reaches this key audience in the Chicago area.”

The WEDC marketing campaign is a component of Governor Walker’s Workforce Agenda, which focuses on enhancing Wisconsin’s workforce, removing barriers to work, and meeting the state’s current and future workforce needs.

As part of the Workforce Agenda, Governor Walker is asking the state legislature to pass legislation that would provide $6.8 million for a targeted, multiagency campaign to attract talent to Wisconsin. That proposal would leverage the resources and mission of WEDC, the Wisconsin Department of Workforce Development and Travel Wisconsin.

The additional funding would allow WEDC to expand its millennial and alumni attraction efforts to other markets. In addition, WEDC would work with other agencies to develop a targeted campaign to encourage out-of-state veterans and those soon retiring from the military to live and work in Wisconsin.

WEDC’s talent and attraction efforts embody Think-Make-Happen In Wisconsin, a new unifying message that celebrates Wisconsin as a premier destination for business, career and personal fulfillment.

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Lakeshore News, News Around the World

Miss Green Bay Area Pageant

The annual Miss Green Bay Area and Outstanding Teen Pageant will add two new titleholders to Titletown on Saturday, January 20, at the Meyer Theatre, downtown Green Bay. The show features eight competitors.

This year the following will vie for the Miss Green Bay Area title (Name, Hometown, Talent, Platform):  Natalie Galster of Wautoma, Lawrence University, cello solo “Elegie” by Gabriel Faure, Taking a Family Approach to Healthy Eating and Active Living;
Paige Kassner of Kewaunee, UW-Madison, Latin Jazz Fusion Dance “Hip Hip Chin Chin”, PAIGES of Life: Persevere And Inspire-Grow. Elevate. Soar; Anna Katner of Steven’s Point, UW-Green Bay, Jazz Dance “Jailhouse Rock”, Social Media Success:  Developing safe, professional and effective social media; Katrina Mazier of Appleton, UW-Oshkosh, lyrical dance “Fight Song” by Rachel Platten, Teens of Tomorrow – Teen Suicide Prevention Awareness; and Kylie Thompson of Beloit, St. Norbert College; Vocal “Maybe This Time” from the musical “Cabaret”, End the Stigma.

Those vying for the title of Miss Green Bay Area’s Outstanding Teen title (Name, Hometown, Talent, Platform):  Ahna Voelz of DePere, Vocal “When Will My Life Begin?”, Healthy Eating; Anika Mazier of Appleton, Tap Dance “Proud Mary”, Music and Memory: Reconnecting with Alzheimer Patients;  Elizabeth Black of Little Chute, Jazz Vocal “Blue Skies”, Girls on the Run.

The show will also feature a Princess Program, which is a mentorship program for girls ages 5-12.  Contestants ages 13-24 (after the pageant date the new age requirements are 13-25) that meet criteria are eligible by full time residency, school attendance, or employment in Brown County or any county directly adjacent, including: Calumet, Kewaunee, Manitowoc, Oconto, Outagamie, and Shawano.

Miss Green Bay Area 2017 is Tess Buege, whom will be featured in the production. Miss Green Bay Area & Miss Wisconsin 2016, Courtney Pelot, will host the pageant along side Titletown Talk host, Paul Evansen.

The pageant is open to the public on Saturday, January 20, at 4 p.m. at the Meyer Theatre. Purchase tickets and vote for the People’s Choice winner in advance on the pageant website:  www.missgreenbayarea.com Tickets and People’s Choice voting will also be available at the door, along with a silent auction.  The 2018 pageant will award scholarship and prizes to participants. The new titleholders will advance to the Miss Wisconsin and Miss Wisconsin’s Outstanding Teen Pageants in June in Oshkosh.

There will be an Eat Wings, Raise Funds campaign on Saturday, January 20th 11 am to close at Buffalo Wild Wings at 2101 S. Oneida St. – all are welcome, please notify your server. Funds raised will help fund the pageant and scholarships!

 

Community Events, Concert Announcements, Lakeshore News

Silver Lake College presents senior oboe and piano recital on Jan. 13

Katherine Sohn.jpgThe Silver Lake College Department of Music will present the senior oboe and piano recital of student Katherine Sohn at 7 p.m. on Saturday, Jan. 13 in the Franciscan Center for Music Education and Performance on campus, 2406 S. Alverno Road.

Sohn is a student in the studios of Zachary Pulse and Dr. Diana Shapiro, who will play piano accompaniment. The recital, which will include works by Tchaikovsky and Chopin, is free and open to the public.

Sohn, a 2013 graduate of Howards Grove High School, is studying general, choral and instrumental music at Silver Lake College.

She has participated in numerous ensembles, including singing in the Silver Lake Chorale and Silver lake Concert Choir, playing oboe in the Silver Lake Wind Ensemble, playing clarinet and baritone saxophone in the Silver Lake Jazz Ensemble, and participating in the Silver Lake Handbell Ensemble and Opera Workshop.

 

News Around the World

Man Calls 911 To Report His Own Drunk Driving

Florida police are sharing the details of an odd 911 call they received on New Year’s Eve from a man who said he wanted to report himself drunk-driving.

Polk County Sheriff’s officials wrote on their Facebook page that Michael Lester of Winter Haven told the dispatcher that he was driving drunk on the wrong side of the road, and he needed to be pulled over.

The Polk County Sheriff’s office also posted the audio from the 911 call on its Facebook page. Lester said at one point during the call, “Look, I’m parked in the middle of the road.”

The dispatcher tried several times to get Michael to pull over, and directed a deputy to his location. When the dispatcher asked Lester where he was, he said, “I’m too drunk. I don’t know where I’m at.”

Police eventually located Lester who told them he only had two beers. Then, he changed that number to three or four. He also mentioned that he had only slept four hours in the past four days, and he said he had swallowed some meth, instead of smoking it.

Lester was arrested for DUI and he was also cited for driving on the wrong side of the road, improper use of the center lane and not wearing a seat belt.

The sheriff’s office Facebook post says Lester’s criminal past includes a previous DUI, as well as aggravated battery, drug possession, disorderly conduct, resisting, and hit and run.

Sheriff’s officers wrote, “Driving while under the influence of alcohol or drugs is a serious crime. Innocent people are too often injured or killed from impaired drivers. DUI is not a laughing matter.” They added, “However … in this particular incident, nobody was hurt, so we couldn’t help but LOTO (that means we Laughed Our Tasers Off).”

 

Community Events, Lakeshore News, News Around the World

Salvation Army Falls Short of Goal

Manitowoc County $91,000 Short of Christmas Campaign Goal

Manitowoc, WI (January 4, 2018) Though MANY gave of their time, talents and treasures during the Red Kettle Campaign, The Salvation Army here in Manitowoc finds itself very short on their annual Christmas goal according to Lt. Jeff Olson, Corps Officer of Manitowoc County Salvation Army. “Though the Red Kettles are the most publicly visible way we raise funds during this season, there are a couple other fundraising means that impact our overall goal. Not only did we fall short on the kettle goal, but also our mail appeal & private giving contributions fell short. All of this affects what we can and cannot do in our community. Like so many other nonprofits we depend on funds and people so that we can assist those with needs in our community”, stated Olson.

Though you will not see the Red Kettles we continue to raise funds for our Christmas Campaign through the month of January. If you are able, there is still time to contribute and help in the “Fight for Good” in our community. Donations can be mailed to, or dropped off at, 411 N 6th St. Giving may also be done online at samanitowoc.org.

The Salvation Army does extend its thanks and appreciation for ALL who support the mission and ministry of The Salvation Army here in Manitowoc County!

News Around the World

Subzero Proposal

Josh Darnell knew he’d found the perfect place to get engaged the moment he saw it — a beautiful ravine with a waterfall on top of a mountain. Oh, and wind chills dipping well below zero.

Mount Washington, New Hampshire, with its 100 mph winds, is known for having some of the most brutal weather on Earth. It proudly displays its title of the “Home of the World’s Worst Weather” on its mountaintop observatory. Darnell knew it was the perfect place to warm the heart of his girlfriend with a marriage proposal.

Darnell, 31, rebuffed the advice of his father, Doug, to pop the question to Rachel Raske, 27, in the cozy glow of the fireplace at the Mount Washington Hotel, and insisted on hiking to Tuckerman Ravine on Thursday to make his proposal.

The temperature was below zero all day.

Darnell and Raske bundled up in their expedition gear and embarked on their hike with Raske unaware that days earlier he had met with her parents to ask for her hand in marriage.

Darnell led the hike to a spot he had discovered earlier while hiking with his father. When he first saw the view, he knew it was the perfect place to propose.

And that’s when the magic happened.

While she was getting her picture taken by the elder Darnell, Josh pulled off his gloves, avoided frostbite and pulled out the ring.

“I told her she better stop crying or her eyes were going to freeze,” Doug Darnell told ABC News.

After 2 1/2 years of dating, and hiking in sub-zero temperatures, Raske said “yes.”

The two don’t have a wedding date yet, but planning is underway, Raske said.

Lakeshore News, News Around the World

Local Teachers to Dash for Cash

Saturday, January 20 the Green Bay Gamblers along with North Shore Bank present the Teachers Dash for Cash.  This year a record $8,500 will be tossed in the middle for the 32 area teachers to collect for their respective schools.  Since 2015, Dash for Cash has raised over $20,000 for area elementary, middle and high schools.

The teachers as selected by their essay “Why I Should Dash for Cash” include:

Ashwaubenon High School                                         Melanie Lasee

Green Bay West High School                                     Autumn Dickie

Michicot High School                                                    Tracy Bauer

 

Bay View Middle School                                              Ms. Bloemer

Brillion Middle School                                                  Kandi Raddatz

Marinette Middle School                                             Jessica Scheer

Mishicot Middle School                                                Dawn Tennant

New London Middle School                                       Stefanie Benjamin

Notre Dame of DePere Middle School                   Peter Brauer

Wrightstown Middle School                                      Jake VanRoy

 

Brillion Elementary School                                        Aloria Saubert

Coleman Elementary School                                     Joanna Gross

Gegan Elementary School                                           Jennifer Karls

Glenbrook Elementary School                                 Jamie Somerville

Hemlock Creek Elementary School                       Kris Luebke

Howard Elementary School                                      Vonnie Voight

Hortonville Elementary School                                               Patty Blum

Kewaunee Elementary School                                  Amber Binney

Kewaunee Grade School                                              Tami Prucha

McKinley Elementary School                                    Terry Schaefer

North Greenville Elementary School                     Brad Leeman

O.H. Schultz Elementary School                              Ryan Kamien

Our Lady of Lourdes School                                      Jeffrey Young

St. John Lutheran School                                             Rebecca Wicks

St. Mark’s Lutheran School                                         Kyle Gut

Sunnyside Elementary School                                  Danielle Schreiner

Sunrise Elementary School                                        Stephanie Roth

Syble Hopp School                                                         Nicole DeRuyter

Westside Elementary School                                    Amy Phillips

Westwood Elementary School                                 Dan Knetter

Park Elementary School                                             Kevin Rykal

Suamico Elementary School                                     Ryan Welnetz

The Dash for Cash promotion takes place during the 1st intermission.  A large carpet is placed at center ice and covered with 8,000 $1 bills and five $100 bills.  Horn sounds to start the dash and anything goes as the teachers try to collect as much money as they can.  Promotion ends when every dollar is gone.  Teachers get everything!

Participating schools also receive a portion of the night’s ticket sales.

It’s also a Festival Foods Family Night, featuring $2 Klement’s jumbo dogs, $2 sodas and a $5 ticket discount for children 14 and younger.  Bring your skates and take part in the Sun Drop Skate with the Gamblers immediately following the game. Start time is 7:05 PM.

For tickets go to http://www.gamblershockey.com or stop by the TicketStar box office at the Resch Center.  Box office hours are Monday – Friday 11:00 – 5:00 PM and on game day’s beginning at 11:00 AM.  For group rates contact Greg at 405-1150.