Restoration and renovations will begin on the Shore Club on Elkhart Lake, former Victorian Village in Elkhart Lake, Wisconsin. New resort owners, Thomas Shortt and Kristin Pagel, will rejuvenate the 60-unit, 3 restaurant, 2 pool and event/theater space complex nestled along nearly 600’ of pristine shoreline on Elkhart Lake just blocks from historic downtown Elkhart Lake. The Resort will stay open during renovations this winter and be branded the Shore Club as of January 1st with an opening celebration set for spring.
Building on the successful resort, the new owners will add a new Mexican restaurant entitled El Teatro Cantina & Show, add a fashion boutique & social gathering space named Lake Thread & Field, and elevate the restaurant to a focused American-inspired offering. Cottonwood Social, the restaurant which is being orchestrated by one of the Midwest’s rising culinary stars Chef James Lintelmann takes its name from the large Cottonwood trees that dip into the shoreline at the resort. Guest rooms will be updated with a new contemporary design to highlight the vintage racing, fishing and boating amenities of the Elkhart Lake area. The famous Barefoot Tiki Bar will see added specialty cocktails and frozen creations.
Thomas and Kristin, from Chicago, settled on purchasing the resort due to its location, only two-hours from Chicago, and the existing quality resort experience of Elkhart Lake. With merely 1,100 residents, the Village of Elkhart Lake is home to a growing luxury hospitality market. The couple have formed partnerships with well-traveled and experienced hoteliers and chefs who will be providing direction into the project.
“We fell in love with the resort and community and were shocked at what the area had to offer,” stated owner Thomas Shortt. “The location offers our guests the ability to enjoy kayaking, skiing, visit Road America, world-class golf, high performance driving, pursue health and wellness, live shows, and enjoy numerous restaurants or to simply relax. Shore guppies, the resorts program for children will be an interactive platform focused on the outdoor and resort amenities. The resort will be aimed at attracting those who wish to have a unique, waterfront resort experience.
With nearly 30 years of hospitality management experience, the couple and other members of the ownership team plan to move to the area to operate the iconic resort. “We will enhance the resort’s offerings and provide a luxury boutique lake resort experience,” Kristin Pagel stated. “We plan to embrace locally and market globally. While we will share this wonderful destination with the rest of the world, we plan to offer locals from the Sheboygan County area a special neighbor’s discount on resort amenities to say thank you for your repeat patronage.”
Financial support for the investment was provided by Hiawatha National Bank. Additional support was provided by the Sheboygan County Revolving Loan Fund, administered by the Sheboygan County Economic Development Corporation (SCEDC).
Those seeking to purchase and build your dreams are encouraged to connect with the SCEDC’s entrepreneur support team by contacting Ray York, SCEDC Entrepreneur Specialist, at (920) 946-9379.
Pictured: Owners Thomas Shortt, Kristin Pagel and family.