The Manitowoc Area Visitors & Convention Bureau is setting up to host EVP Beach Volleyball’s Coolest Coast Classic with help from a $5,965 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism. Spectators will have the opportunity to see elite athletes compete on the sand for top honors while enjoying the best of Neshotah Beach in Two Rivers. The Classic will take place July 20-22, 2018.
“We are excited to support an event that aims to increase the profile of competitive sand volleyball in Wisconsin,” said Tourism Secretary Stephanie Klett. “Manitowoc and Two Rivers offer a beautiful backdrop to host this growing tournament that is sure to create a lasting economic impact in the local community.”
The EVP Volleyball Classic not only allows spectators to watch top pro and armature sand volleyball players from across the country, but they will also have the opportunity to interact with the players through contests and promotions. The event is expected to attract over 7,000 attendees, generating an estimated $222,800 in visitor spending in Manitowoc, Two Rivers and the surrounding area. Grant funds will go towards outdoor, online, print and broadcast advertising.
“The EVP Volleyball Coolest Coast Classic really is the definition of our brand – Coast,” said Jason Ring, Executive Director of the Manitowoc Area Visitor & Convention Bureau. “This event draws thousands of competitors and spectators to the Wisconsin Coast. Beautiful Neshotah beach has some of the best sand anywhere in the state and is the perfect location to coast for a while!
In 2017, the tourism economy in Wisconsin totaled $20.6 billion, a 3.2 percent increase from 2016. Tourism activity supports 195,255 jobs in Wisconsin, a seven-year addition of more than 23,255 jobs to the state’s total employment, an increase of 13.5%. Visitors generated $1.5 billion in state and local revenue. Business sales in Manitowoc County totaled $196 million, supporting 2,033 jobs and $14.8 million in state and local taxes.
In fiscal 2017, the Department funded 61 JEM projects, awarding a total of more than $1.1 million. Visitor expenditures driven by the marketing from these projects will exceed $34 million. JEM grant funds are available to non-profit organizations for the promotion of Wisconsin tourism events and destinations. The state can fund up to 75 percent of a project’s first-year advertising and marketing costs, and provide support for second- and third-year projects with decreasing amounts for funding until projects become self-sustaining. For information on the JEM Program and application materials, visit http://industry.travelwisconsin.com.
The mission of the Wisconsin Department of Tourism is to market the State as the Midwest’s premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at: www.travelwisconsin.com.
[PHOTO CAPTION: The Manitowoc Area Visitors & Convention Bureau receives $5,965 JEM Grant from the Wisconsin Department of Tourism. From left: David Spiegelberg, Wisconsin Department of Tourism; Jason Ring, Executive Director of the Manitowoc Area Visitor & Convention Bureau; and Theresa Kronforst and Nathan Kronforst, EVP Tournament Organizers.]