News Around the World

IHOP Making the Internet Flip Out

The International House of Pancakes is flipping the “p” to a “b” for burgers and the internet is flipping out.

IHOP officially announced its limited-time name change to IHOb on Monday morning after teasing it on social media asking users to guess what they thought the name would “b”-come.

Predictions poured in with everything from the obvious like breakfast and bacon to bananas and bellinis, but ultimately the brand revealed it stands for burgers.

“The change, in fact, celebrates the debut of the brand’s new Ultimate Steakburgers,” the company said in a press release about the seven new all-natural burger varieties.

With the announcement came some pretty hilarious reactions on social media.

Chrissy Tegan wrote on Twitter, “IHOB is the guy who gets a face tattoo of the girl’s name after 1 date.”

Even stand-up comedian and actor Kumail Nanjiani weighed in on Twitter. “Finally. A place in America where I can get some burgers,” he wrote.

Wendy’s, the popular fast-food chain, even joined in on the take down, tweeting, “Can’t wait to try a burger from the place that decided pancakes were too hard.”

A flagship IHOb restaurant in Hollywood, California, has been rebranded and hosted a “VIB launch party” Monday evening. All other locations will serve up the full slate of new burgers. The name is not a permanent change and, yes, they will still serve pancakes.

“We knew we that if we wanted to shift perceptions that IHOP can do more than a great breakfast, we had to be bold with the campaign — the tongue-in-cheek name change shows that we’re just as serious about our burgers as we are about our pancakes,” IHOP brand spokeswoman Stephanie Peterson told ABC News. “It’s unexpected, it’s fun, and it’s quirky.”


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